Guangzhou · Since 2014

Journeys of a thousand miles, thoughtfully crafted

Bespoke travel and luxury hotel reservations across Japan, Southeast Asia and Europe — for discerning travellers and the agencies who serve them.

Mount Fuji & Chureito Pagoda, Japan

  • 2014Founded in Guangzhou
  • 10+Years of bespoke travel expertise
  • 6Destination regions
  • IATAAccredited agent via our Qihang subsidiary

About us

Seasoned travellers, redefining luxury travel

Guangzhou Zhiyou Business Travel Co., Ltd. was founded on 26 April 2014 and is headquartered in Guangzhou. Started by a group of seasoned travel enthusiasts, our team brings more than ten years of experience in high-end bespoke travel. We step away from the conventional itinerary to focus on journeys that are unique, in-depth and exceptional — understanding what each traveller truly hopes for, and delivering a complete, personalised solution.

We contract directly with the world’s leading hotel brands, focus on the luxury segment and share these resources with our trade partners. For flights we work hand in hand with specialist ticketing agencies and airlines, and on the ground we hand-pick the local experiences that best suit tailor-made travel and offer genuine value.

Our office · Infinitus Plaza, Guangzhou
Our office · Infinitus Plaza, Guangzhou
The Smart Travel team
The Smart Travel team

What we do

More than booking a room

We don’t simply present one luxury hotel after another. We craft journeys where guests come to know a hotel — its history, its culture, its every service — and leave with rare, lasting memories. A great hotel stay is not just a night’s sleep; it is true rest.

  1. 01

    Luxury hotel reservations

    Direct contracts with leading luxury hotel brands — preferred rooms and amenities for guests and trade partners.

  2. 02

    Tailor-made itineraries

    One traveller, one plan: routes designed around each guest’s pace, interests and special occasions.

  3. 03

    Flights & visas

    Our subsidiary Qihang is an IATA-accredited agent — international air tickets and visa support in one place.

  4. 04

    Private cars & transfers

    Reliable local drivers and transfers, so every connection on the journey runs smoothly.

  5. 05

    Curated experiences & dining

    Hand-picked local cuisine and nature experiences that let guests feel the true character of a place.

  6. 06

    Business travel & study tours

    Travel management for companies and educational study tours for schools.

Destinations

Where we take you

Our teams across Japan, Southeast Asia and Europe create journeys that are unforgettable — and unlike anything else on the market.

  • Japan · Kyoto · Lake Kawaguchi · Tokyo
    日本

    Japan

    Kyoto · Lake Kawaguchi · Tokyo
  • Thailand · Bangkok · Phuket · Ayutthaya
    泰国

    Thailand

    Bangkok · Phuket · Ayutthaya
  • Singapore · Gardens by the Bay
    新加坡

    Singapore

    Gardens by the Bay
  • Vietnam · Ha Long Bay
    越南

    Vietnam

    Ha Long Bay
  • Philippines · Palawan · El Nido
    菲律宾

    Philippines

    Palawan · El Nido
  • Europe · London and beyond
    欧洲

    Europe

    London and beyond

Why with us

Professionalism in the details, quality in the service

Why wait for the wind when you can chase it? We travel with you into the unfamiliar — and look forward to every surprise along the way.

有深度

With depth

  • A passionate team with a decade of experience
  • On-site inspections to source rare, hard-to-find resources
  • Partners chosen under strict quality control
有温度

With warmth

  • Tailor-made: an exclusive design for every guest
  • Butler-style care throughout the journey
  • Surprise touches that make special dates unforgettable
有实力

With strength

  • We spot issues early, so clients have less to worry about
  • We solve problems fast, so clients can relax
  • Closed-loop itinerary management, end to end

Partners

We work with the very best

We are proud of our partners at home and abroad, who work with us to deliver the best in bespoke travel.

  • Aman
  • Four Seasons
  • The Peninsula
  • Rosewood
  • Six Senses
  • Capella
  • Hoshinoya
  • Shangri-La
  • Anantara
  • InterContinental
  • Hilton
  • JTB

Our group

Four companies, one seamless service

  1. HQ

    Guangzhou Zhiyou Business Travel Co., Ltd.

    Bespoke luxury travel and worldwide luxury hotel reservations.

  2. IATA

    Guangzhou Qihang Business Travel Service Co., Ltd.

    Air ticketing, travel management and study tours. Named “Best Agent” for several consecutive years by China Southern Airlines, Shenzhen Airlines, Japan Airlines and other carriers.

  3. Hong Kong

    Zhiyou Travel (Hong Kong) Limited

    Local travel services in Hong Kong and joint projects with overseas ground handlers and corporate clients.

  4. Media

    Xingnu Wujiang (Guangdong) Tourism & Culture Investment Co., Ltd.

    Our content studio across Douyin, Xiaohongshu, WeChat and creator partnerships — telling our partners’ stories in video, photo and words.

Long-term clients include

  • COSCO Shipping Group
  • Hongyue Automobile Group
  • Guangdong Jiutian Green Pharmaceutical
  • SCNU Affiliated Primary School International
  • Jakarta International Preparatory School
  • Shanghai Jiangyu Education Technology

Our promise

No request is too big or too small for our team. If it matters to you and your clients, it matters to us.

Contact

Let’s plan the next journey

Send us a message — we’ll take the time to get to know you and help you find that amazing journey for your clients.

Write to us

Talk to our team